Job Details

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field. Advanced degrees or certifications in digital marketing are a plus.

Experience

Minimum of [X] years of experience in digital marketing, preferably within the healthcare or medical sector.

Proven track record of managing and executing successful digital marketing campaigns.

Skills

Expertise in digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content creation.

Proficiency in using digital marketing tools and platforms such as Google Analytics, Google Ads, social media management tools, and CRM systems.

Strong analytical skills to measure, analyze, and optimize campaign performance.

Creative ability to develop engaging content and visually appealing marketing materials.

Technical Proficiency

Experience with website management, including CMS platforms (e.g., WordPress) and basic HTML/CSS knowledge.

Familiarity with graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator) or Canva.

Knowledge

Up-to-date understanding of digital marketing trends, best practices, and emerging technologies.

Knowledge of healthcare marketing regulations and ethical considerations.

Communication

Excellent written and verbal communication skills for creating compelling content and interacting with stakeholders.

Ability to work collaboratively with internal teams, including clinicians and administrative staff.

Project Management

Strong organizational skills with the ability to manage multiple projects and meet deadlines.

Experience in developing and executing marketing strategies and campaigns within budget constraints.

Professionalism

High attention to detail and commitment to maintaining the hospital’s brand voice and integrity.

Ability to adapt to a fast-paced environment and respond to changing priorities effectively.

Responsibilities

Develop and implement comprehensive digital marketing strategies to enhance the hospital’s online presence and patient engagement.

Manage and optimize digital advertising campaigns, including pay-per-click (PPC) and social media ads.

Create and curate content for the hospital’s website, blog, social media channels, and email newsletters.

Analyze campaign performance using analytics tools and adjust strategies based on data insights.

Collaborate with the marketing team and other departments to align digital marketing efforts with overall hospital goals and initiatives.

Stay informed about industry trends and advancements to continuously improve marketing practices and strategies.

How to Apply

Submit your resume, cover letter, and portfolio showcasing previous digital marketing work to annoordigitalmarketing@gmail.com. Please include "Digital Marketer Application - [Your Name]" in the subject line.

We are an equal opportunity employer and encourage applications from all qualified individuals who are passionate about driving digital marketing success in the healthcare sector.